We are proud to announce the speakers of ICID 2011:
A panel of academic and industry leaders will speak and discuss about the state of interaction design in the Greater China regions.


Richard Buchanan is Professor of Design, Management, and Information Systems at the Weatherhead School of Management, Case Western Reserve University. Before joining the Weatherhead faculty in 2008, he served as Head of the School of Design from 1992 until 2002 and from 2002 until 2008 as Director of Doctoral Studies. While at Carnegie Mellon, he inaugurated Interaction Design programs at the Masters and doctoral level. He is well known for extending the application of design into new areas of theory and practice, writing and teaching as well as practicing with the concepts and methods of Interaction Design. He argues that interaction design does not stop at the flatland of the computer screen but extends into the personal and social life of human beings. In keeping with this, he has worked on the redesign of the Australian Taxation System, the restructuring of products and information for the United States Postal Service, and other consulting activities. At the Weatherhead, he has turned his work toward "collective interactions," focusing on problems of organizational change and a reform of management education around the concept of "managing by design." Buchanan is a widely published author and speaker. He is also Co-Editor of Design Issues, the international journal of design history, theory, and criticism published by the M.I.T. Press. He served for two terms as President of the Design Research Society, the learned society of the design research community.
He has a Ph.D. from the University of Chicago and an honorary doctorate from the University of Montreal.
Dr Chao Shen-chang joined ASTRI in September 2002. As Vice President and Group Director, he founded the Enterprise and Consumer Electronics Group. He is responsible for development and commercialization of technologies and applications in the areas of digital home, mobile multimedia communications, multimedia IP and SoC, etc.
Dr Chao has over 16 years of experience in telecommunication software industry in the U.S. He brings with him a successful track record in leading large software teams to develop and deliver communication software products to worldwide customers. He has extensive experience in identifying technology solution to meet business needs, product realization process and methodology, large scale multi-vendor system integration, system architecture design with state-of-the-art distributed computing technologies. He has extensive background in the area of networking technology, service provisioning, service management and network management.
Prior to joining ASTRI, Dr Chao was an R∓D Director and General Manager for Lucent Technologies at Shenzhen, China. Dr Chao earned his graduate degree of Ph.D. in theoretical high-energy physics from the Columbia University at NYC.
Lin-Lin Chen is a professor in the Department of Industrial and Commercial Design at National Taiwan University of Science and Technology. She received her Ph.D. from the University of Michigan at Ann Arbor, and taught briefly at Iowa State University before returning to Taiwan. Her research focuses on attractiveness of product appearance, computer-aided concept exploration and evaluation, interface design, and geometric algorithms. She was dean of the College of Design at NTUST from 2004 to 2010, and president of the Chinese Institute of Design from 2007 to 2008. She is currently the convener for the arts (and design) area committee of Taiwan’s National Science Council, editor-in-chief of the International Journal of Design, a fellow of the Design Research Society, and an executive board member of the International Association of Societies of Design Research (IASDR).
Ray Fok is Digital Director at L'oréal and responsible for digital strategy, digital marketing and CRM. Prior joining L'oréal, Ray was Regional Director, APAC Online at Estée Lauder Companies. Ray was responsible for digital strategy and business, product design, digital marketing, mobile ecommerce for Japan and other mobile initiatives in the region. Prior joining Estée Lauder, Ray transferred from Yahoo! USA to Yahoo! HK as Manager, User Experience and Design. Ray was responsible for Yahoo! design, research, and development for various social, ecommerce, data mining and media products. Ray focused on driving design innovation on user experience and business metrics.
Ray began his career developing interactive TV for consumer products before the Internet browser era, and held various design and product management positions with technology and consulting firms in Chicago and California.
Tim Fife is a Senior Innovation, Strategy, and Design consultant at Second Road, where he thrives on the challenge of bringing design thinking and humanism to the problems and issues of global industry.
Over the past 10 years, Tim has focussed on non-traditional design issues and wicked problems, working internationally with clients from across industries. In the US, Tim spent four years consulting to the United States Postal Service alongside Dick Buchanan and a team of 50 designers to transform the way the organisation interacts with information and relates to customers. On the other side of the planet, Tim has spent the last six years consulting to many of the largest organisation in Australia and New Zealand, including the Commonwealth Bank of Australia, Australian Customs Service, and Medibank Private Health Insurance. He focuses on developing strategic visions, building design capabilities within ‘non-designerly’ organisations, and engaging people in the context of organisational change. He has also brought interaction design principles to bear on social problems in the Indigenous communities of Australia.
Throughout his work at Carnegie Mellon and Second Road, Tim has been investigating the intersection between design and rhetoric (how we design arguments that can move people to action) as well as how major organisations can adopt and make space for innovation within their own walls.
Tim earned his Bachelors in Writing as well as his Masters of Design from Carnegie Mellon University, studying and working with fellow ICID speakers Dick Buchanan, Jodi Forlizzi, Amy Ip, and Xin Xiangyang.
Jodi Forlizzi is an Associate Professor of Design and Human-Computer Interaction at Carnegie Mellon University, in Pittsburgh, PA. Jodi is an interaction designer who examines theories of experience, emotion, and social product use as they relate to interaction design. Other research and practice centers on notification systems ranging from peripheral displays to embodied robots, with a special focus on the social behavior evoked by these systems. One recent system is Snackbot, a robot that delivers snacks and encourages people to make healthy choices.
Jodi was trained as an illustrator at Philadelphia College of Arts, and as an interaction designer at the School of Design, Carnegie Mellon University. She holds a self-defined Ph.D. in Design in HCI from Carnegie Mellon University. Prior to joining the faculty, Jodi was an Innovator and Project Manager at E-Lab, LLC.
Zhiyong Fu is an associate professor and the vice director of Information Art and Design Department, Academy of Arts and Design, Tsinghua University, Beijing, China. His research interests include the social media-based service design innovations, and the interdisciplinary design education. He teaches courses in interaction design, sociology of design, selected topic on service design and digital entertainment design at the graduate and undergraduate levels.
He was a member of Program for New Century Excellent Talents in University, China, 2006. He is The Secretary-General of the Subcommittee for Arts of the Supervisory Committee of Computer Teaching for Humanities under the Ministry of Education since 2007. He undertook and finished about 20 design research projects, including the ministry of education's general project: Digital Entertainment Design Education and Fostering talented personnel with Comprehensive Knowledge in Multiversity, Tsinghua University's project: Research on Interaction Design for the Immaterial Culture Heritage.
Zhiyong Fu holds a bachelor’s degree in industrial design from Wuhan University of Technology and a master’s degree and PHD degree from Academy of Arts and Design, Tsinghua University. He was a visiting professor of Kansei Evaluation special research project at Tsukuba University, Japan form January to April 1998. He was a visiting scholar in school of design at Carnegie Mellon University, USA form August 2008 to August 2009.
Amy Ip is a Design Director in Internet Services User Experience(ISUX) Department at the Internet Services Division of Tencent, in ShenZhen, China. Prior joining Tencent, Amy was a Senior User Experience Designer in Microsoft at Redmond, USA; she has participated in various communication and social networking projects including Lync, Windows Live Messenger and Spaces. Amy was also the first Interaction Designer hired at Yahoo! Hong Kong in 2003; she had helped integrating User Experience Design in the development process for Hong Kong and was one of the UX advocates at the Asian offices. She was also dedicated in developing design tools and repository to help teams work more efficiently; she had initiated the Pattern Library for Chinese language region during her stay at Yahoo!.
Amy is an Interaction Designer by training with a background in Information and Decision Systems; she loves to travel and have a strong interests in studying cultural impacts on communication and design. Amy has a Master Degree in Interaction Design from Carnegie Mellon University, USA.
Michael Liu is Design Manager at HP Imaging and Printing Group(IPG) China Design Center. He joined HP San Diego in 2004 leading design on IPG Inkjet All-in-One Printer and Software; expatriated to Shanghai in 2006 to build IPG Design team in China; transferred to Enterprise Service(ES) in 2008 to build HP +Design team, which is a multi-national and multi-disciplinary team with 90+ people in Shanghai, Beijing, Chongqing and Wuhan that offers solution/services in Branding and Design, Hardware R&D, Software development across Consumer, Enterprise, Web and Mobile platforms. +Design team provides services in all phases of User Experience Design and serves to all HP internal Global Business Units (GBUs) and external customers like P&G, GM, Microsoft, China Mobile, Unicom and more. In early 2011 Michael moved back to IPG to build and lead User Experience team for HP LaserJet Printers, Scanner, Software, Service and Solution. Michael has designed for over 30 HP Inkjet and LaserJet printers that ship worldwide - in volume 40M+ units annually, and ranging from entry-level to high-end that ship in 30+ countries/regions, 30+ languages. Prior to HP, Michael was a lead designer in Unisys Corporation for a large-scale document management and workflow solution known as Unisys e-Workflow and Imaging.
Michael received Ph.D. in Cognitive Psychology and M.S. in Computer Science from State University of New York at Binghamton. He has over 10 years of training and experience in Eye-Movement technology. He developed a eyetracking paradigm, "Eye-Movement-Contingent Release of Speech", in which movements of the eyes control speech release. He received a U.S. National Science Foundation (NSF) grant for the work.
Mu Tang is the founder and general manager of Customer Research & User Experience Design Center at Tencent. He has been working on user experience research and design for IT and internet industries in China since 2001. Within the last 10 years, Mu Tang has been the design executive designing, defining, and building consumer products via design management, visual design, interaction design, and user experience research.
In 2003, Mu Tang joined Tencent, where he started to build the user experience design team for the company. Now he is managing a team of over 200 designers building over 100 consumer products including several biggest and best ones in China with millions of users: QQ (the most popular instant messaging program in China), Qzone/Pengyou (the largest social networking service in China), QQ.com (the largest internet portal in China).
Theron Skees is Director for Creative Development and Show Quality Standards for Walt Disney Imagineering at the Hong Kong Disneyland Resort. In this role, he provides overall creative direction for the theme park, including all attractions and guest areas. Collaborating with a whole manner of design experts, Theron works closely with the Hong Kong Disneyland operating teams to create and maintain a magical experience for all the Resort’s Guests.
With a background in design, construction, sculpting and thematic painting, Theron’s 12 year Imagineering portfolio includes participation in the creation of Pirates of the Caribbean at Disneyland Paris, The Magic of Disney Animation attraction, Art Direction for Disney’s Hollywood Studios and more recently, The Twilight Zone Tower of Terror at Walt Disney Studios Paris.
With a background in design, construction, sculpting and thematic painting, Theron’s 12 year Imagineering portfolio includes participation in the creation of Pirates of the Caribbean at Disneyland Paris, The Magic of Disney Animation attraction, Art Direction for Disney’s Hollywood Studios and more recently, The Twilight Zone Tower of Terror at Walt Disney Studios Paris.
John Thackara is a writer, speaker and design producer. He is the author of a widely-read blog [at designobserver.com] and twelve books including In The Bubble: Designing In A Complex World. John studied philosophy, and trained as a journalist, before working as a book and magazine editor. He was Director of Research at the Royal College of Art in London, and then the first Director (1993-1999) of the Netherlands Design Institute in Amsterdam. John set up Doors of Perception in 2000 and now organizes workshops and festivals around the world in which groups of people imagine sustainable futures - and take practical steps to realize them. In addition to seven Doors events in in Amsterdam, and three (so far) in India, John was programme director of Designs of the Time, the new social innovation biennial in England. In 2008 he was commissioner of Cité du Design, the French design biennial. John is a Fellow of The Young Foundation, the UK's social enterprise incubator, and sits on the advisory boards of the Pixelache Festival in Helsinki, and the Pecha Kucha Foundation in Tokyo. He is also a member of the UK Parliament's Standing Commission on Design. Comments John: "People seem most impressed by the fact that I once drove a big red London bus." John Thackara lives in France.
Ron Wakkary is an Associate Professor in the School of Interactive Arts & Technology at Simon Fraser University in British Columbia and co-editor of interactions, a bi-monthly publication of the ACM (Association for Computing Machinery) on applied computer human interaction. His primary research is in interaction design with a focus on tangible computing and responsive environments, and the study of “everyday design” in which we all contribute to the ongoing design of artifacts and surroundings. Previously he was faculty in Interactive Arts at the Technical University of British Columbia and the Digital Design Department at the Parsons School of Design, New School University.
Wakkary’s public and academic service has included the Canadian Culture Online Advisory Board to advise the Minister of Canadian Heritage, the College of Reviewers for the Canada Research Chair Program, Banff New Media Institute Research Advisory Board. He was elected to the Board of Governors for the Technical University of British Columbia and the Simon Fraser University Senate. He has helped co-chair and several conference program committees including ACM CHI, ACM Tangible and Embedded Interaction Conference, ACM Multimedia, ACM Creativity and Cognition Conference, Archives & Museum Informatics: Museums and the Web Conference.
Banny Wong is Senior Manager responsible for internet and mobile banking at Standard Chartered Bank Hong Kong. In his current role, he looks after the ongoing development of remote banking channels as well as mobile banking apps and automatic teller machines. Most recently, he managed the launch of the Bank’s much awarded iPhone banking app for Hong Kong, Breeze Banking. Banny joined Standard Chartered Bank in December 2005 after having worked for HSBC Hong Kong. He has an MBA from HKUST and LLB from the University of London.
Xiangyang Xin, Associate Professor and Program Leader, MDes Interaction Design at The Hong Kong Polytechnic University. Xin holds a PhD in Design from Carnegie Mellon University; with research interests in interaction design, cultural studies, and product development. He looks at how design, as both philosophic concepts and professional skills, contributes to transformations of lifestyles, businesses and societies.
Xin has internationally spoken and conducted workshops on interaction design and cultural innovation, and been invited as a guest professor widely in China including Tsinghua University (periodically in 2007, 08, and 09) and Shenyang University of Technology (2009-12). Xin currently serves as the Vice President of Guangdong Interaction Design Committee, national board member of the Industrial Design Group, Chinese Association of Engineers. Xin had also co-founded and served as the first Chair of IDSA China Chapter.
Xin consults at ASTRI (Applied Science and Technology Research Institute Ltd), Hong Kong and Changhong Electronic, China on interaction design and design management. His previous research and consultancy clients or partners include Proctor and Gamble, United States Postal Services, Respironics (now part of Philips).
Feng Yan is instructor of China Central Academy of Fine Arts, Chief Secretary of China Artists Association Experimental Art Committee, and CEO of Lemonista Interaction Design Consultant. In 2010, he was rewarded as “Apple Distinguish Educator”. He is the member of China Society of Image and Graphics in 2011.
As an artist, designer, and educator, Yan is devoting to experimental art with expanded media, UI and UE design, and design education. He received his BA degree from Academy of Arts and Design at Tsinghua University, Beijing, China in 2000. In 2003 and 2007, he separately received MFA degrees from Birmingham Institute of Art and Design, UK, and Academy of Art University, USA. He has been working as a project manager at Dialogue Space, Forbidden City Concert Hall, and the Art Museum of China Millennium Monument, and is currently an instructor at China Central Academy of Fine Arts. His art work: New Continent 1.2, Red Rain, Summer, and In Memory of Hutong No.28 have won numerous domestic and international awards.
In recent years, Yan has been working on many domestic and international cooperation projects with lots of famous schools and enterprises based on mobile terminals and interactive media, such as Google, Microsoft Asia Academy of Engineering, Tencent Research, Apple China, and etc. In 2010, represented Central Academy of Fine Arts, Yan participated in the research project “Cross Culture Design” with D School, Stanford University.
Dr. Gino Yu received his BS and PhD at the University of California at Berkeley in 1987 and 1993 respectively. After receiving is PhD, he taught at the University of Southern California and worked to establish multimedia initiatives including the Integrated Media Systems Center. From 1995 to 1997, he taught at the Hong Kong University of Science and Technology where he helped to establish the Center for Enhanced Learning Technologies. In 1999, he established the Multimedia Innovation Centre (http://www.mic.polyu.edu.hk) at the Hong Kong Polytechnic University (PolyU), a leading edge think tank and research centre on digital entertainment. He is currently an Associate Professor and Director of Digital Entertainment and Game Development in the School of Design at PolyU where he oversees M-lab. His main area research interests involve the application of media technologies to cultivate creativity and promote enlightened consciousness.
Dr. Linghao Zhang is an associate professor and vice dean of School of Design, Jiangnan University. His research interests include Industrial Design Theory and Method, Product-Service System Design and etc. He is also vice chairman of Jiangsu Industrial Design Association, associate general secretary and general member of council of Jiangsu Industrial Design Society,reviewer of Creation and Design and etc. he ever was vice director of Wuxi (National) Industrial Design Park. in last years, he has published several monographs and many research papers. He also consults in product development and strategic design for industries, such as Giant, Zhengtai, Hanshen and so on.